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Provocative art book achieves the GDA ESG Action Award

Provocative art book achieves the GDA ESG Action Award

If we are to reach anywhere near the UN's 17 goals, it isn't just about hard tech, it's more about our attitudes, behaviour and customs. So one of the ESG Action Awards goes to a publisher and author whose new book rocks with deeply thought-provoking ideas on equality, femininity, opportunity and health.

Start at the finish / I gang med den rigtige overgang

A bilingual book in Danish and English by Wandou Ya and published by 70Media




The physical environmental impact of the book is very similar to other publications of this type. The paper and binding are all environmentally correct but this aspect of the book is not of great significance.

A major factor in this award is however that the book, authored by the artist WanDou Ya, can be considered as an art installation/event. In the book, the artist herself is expressing a body language which alternates between supplementing the text message and contradicting the written word. In this way the reader/observer is invited to find their own interpretation.


The main impact of the artwork/book is in the social aspect of giving expression to an advanced view of gender equality. Wandou Ya rails again conventional thinking. This also embraces the conventions of the #MeToo community and what she calls the protective hegemony of the digital media. Wandou Ya seeks to bring more femininity into feminism. One notable point is that the domain of LGBTIA+ is barely touched upon as such. The focus in Wandou Ya’s authorship seems not to be one of gender or cross-gender nomenclature but one of individual recognition and expression.

Corporate Governance:

The artist boldness of Wandou Ya in creating this work has to be shared also with the publisher 70Media. In her home country of Taiwan, the book would be greatly censored by the authorities in that some of the illustrations are revealing. Recognition must therefore also go to the Danish publisher for exercising the freedoms of speech and utterance that are at the foundation of Danish and European democracy.

Wandou Ya

The artist and writer Wandou Ya from Taiwan has created a warm conversation about the thoughts and feelings that women face during menopause.

But Wandou Ya's brush reaches over a wider meaning of the “change of life” than just the traditional. Here is the change onwards from #MeToo, the change to a new feminism, the change to a fresher view of equality.

Her oriental origin and artistic background are very visible in her own photographs and selfies, which run through the book as a graphic thread along with life sketches.

70 MEDiA is an experimental publisher devoted to bringing out new works that crossover between the tactile qualities of books and the immediacy of digital media. 70 MEDiA is created for a digitally fluent audience who also care about the quality of the real physical world around us.

At present, 70 MEDiA is concentrating its attention on publications that reflect all manner of creative thinking that is suited to a sustainable planet. 70 MEDiA sets out to explore new ways of using photography and illustration in printed form for readers who understand the power of the image in digital form.

GDA Awards

The GDA AWARDS organisation is for the 21st century. The multiple challenges of today are often answered by talented forward-looking people. Unique thinkers and first movers. People who make solutions rather than those who consume passively. The GDA AWARDS are designed to give recognition to those individuals, designers and companies who actually care and strive to do something positive.

For a world where ideas can be exchanged instantly. GDA embraces both the UN's 17 World Goals and also the 2050 zero carbon targets. GDA is also about empowering the individual in using design for the good. And sharing those ideas. For a totally different climate and sustainable lifestyle.




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